Month: May 2018

Has your company been approached by a marketing firm that promises to increase your residential subscription customer base and profitability? Their starting point is that they will be able to increase your customer count, improve your density (while lowering your expense for each new customer) and of course, generate more profits for your company.  Some might entice you with their sophisticated analytics on their understanding the marketing dynamics within your market area footprint.   Once again, beware. There are a number of companies that propose to bring these benefits to independent haulers. Many will be able to add to your customer base; however, their other promises could be questionable.  Their projection of new customers and revenue is enticing; however, their results might be less than what is expected by an independent hauler.  Let me share an experience that one of my clients had with one such marketing company.  The company approached my client with a plan to analyze the targeted area and...